Social media comments

Sort comments on your Instagram, Facebook or TikTok posts so the ones that need a reply get one first.

Run this on your file Download the template CSV

Columns to upload

Name the columns in your CSV like this. Extra columns are fine: every column of the row is sent with the questions.

Column	What it holds
`post`	The caption or topic of the post
`comment`	The comment text
`author`	The commenter's handle

Questions

Each question adds a column to your file. The answer is one of the listed values, or Unsure when the model's confidence is below the cutoff: 70% for pick-one and scale questions, 80% for yes or no.

New column	Question	Possible answers
`type`Pick one	What kind of comment is this?	product question Asks about a product, price or availability order issue About an order, delivery or refund praise Says something good about the brand or product complaint Says something bad about the brand or product spam Promotes something unrelated, or is a bot other Tags a friend, emoji only, or anything else
`sentiment`Scale	How does the commenter feel about the brand or product?	very negative negative neutral positive very positive Lowest to highest
`needs_reply`Yes or no	Does the comment ask a question or raise a problem that the brand should answer?	yes It asks a question or raises a problem no It needs no answer

Example row

Column	Value
`post`	New arrivals from Jura
`comment`	Do you ship to Texas? Ordered last month and never got a tracking number
`author`	@mara.k

Answers from a test run on this row

Column	Answer	Confidence
`type`	order issue	100%
`sentiment`	negative	96%
`needs_reply`	yes	98%

More marketing use cases

Use case	What it does	New columns
Google Search Console queries	Sort the search queries that bring people to your site by intent, topic and buying stage, and flag pages that do not answer the query.	`intent` `branded` `topic` `buying_stage` `page_fits` `ai_answerable`
Google Ads search terms	Find the search terms that spend money without buying intent, so you can add them as negative keywords.	`relevance` `intent` `competitor` `add_negative`
Ad copy review	Check a batch of ad headlines and descriptions for the claim they make, how specific they are, and wording ad platforms often reject.	`claim` `specific` `has_number` `unproven_superlative`
Blog and content inventory	Label every page of a content audit by format and funnel stage, and flag dated titles on subjects that come back every year, so you can update them.	`format` `funnel_stage` `recurring` `dated_title`
Keyword research list	Decide which page type each keyword needs before you plan content.	`intent` `page_type` `local` `question`